01
Technical SEO
Crawl, indexation, speed and site architecture fixed properly, so Google and AI crawlers can actually read what you publish.
SEOSEO & GEO for Australian businesses
Rank on Google.
Get cited by AI.
Your customers search Google and ask AI assistants like ChatGPT. We make sure your business is the answer in both. SEO and GEO built for revenue, not vanity traffic.
- 10+ years in search
- Millions in revenue generated
- Award-winning campaigns
- SEO, GEO & Content
- Founder-led
- No lock-in contracts
- Australian-based
- Mediavine Publisher
Services
Two channels. One growth engine.
Classic SEO gets you ranked. Generative Engine Optimisation gets you quoted by AI assistants. We run both from a single strategy so every piece of work compounds.
02
Generative Engine Optimisation
Structure and entity work that gets your brand cited in ChatGPT, Gemini, Perplexity and Google AI Overviews.
GEO03
Keyword & intent strategy
Commercial-intent keywords mapped to the pages that make you money, not vanity traffic.
SEO04
Content that ranks and gets quoted
Briefs and pages written to win the SERP and to be the source an AI answer leans on.
Content05
Link building
Relevant, high-quality links from Australian and international sites that build real authority. Earned, not bought in bulk.
SEO06
Local & multi-location SEO
Google Business Profile, reviews and location pages for businesses that win on “near me”.
LocalWhy Gosu
Most agencies sell reports. We sell rankings.
You'll work directly with a strategist who has run SEO in-house, led strategy at an agency, and built a personal portfolio of sites pulling millions of visits every month. No account managers. No juniors learning on your budget.
Book a strategy call01
You get the strategist, not a handoff
Every account is run by the person with the decade of experience. Nothing gets passed down the chain.
02
Proven at every scale
Small local businesses, mid-market brands and large enterprise. The same fundamentals, applied with judgement.
03
We rank our own sites too
A portfolio doing millions of visits a month means we test on ourselves before we recommend it to you.
04
Revenue is the KPI
We report on leads and sales from organic and AI search, not impressions and “visibility scores”.
05
No lock-in, no black box
A simple rolling agreement you can leave anytime. Every task logged, every result explained in plain English.
Process
From audit to authority in four moves
A tight loop, repeated monthly. You see what we're doing, why, and what it moved.
- Week 1
Audit & opportunity map
Technical, content, links and AI-citation gaps, ranked by revenue impact.
- Weeks 2–4
Fix the foundations
Ship the technical and structural changes that unlock everything else.
- Month 2+
Build & earn
Content, entities and links published on a cadence, measured against the map.
- Monthly
Report, learn, compound
A short call and a plain-English report: what moved, why, what’s next.
Results
Real growth. Real numbers.
We don't just advise. We run our own portfolio of sites and have led award-winning campaigns for a number of clients across different industries.
321K
organic visits a month, from zero in 15 months
1.3M
clicks and 51M impressions, one steady climb
15K+
ranking keywords, a hockey-stick after years flat
Plus many more. Ask about results in your industry on the call.
Book a free strategy callTestimonials
What people who've worked with me say
Michael is one of the best SEO professionals I’ve ever worked with over the past 20 years in the SEO space. From running his own websites to working with clients, Mike was a huge asset. He managed complex enterprise projects, managed team members, won awards and drove huge results. If you need SEO help on your website, be sure to get Mike involved.
James Norquay
Founder, award-winning APAC SEO agency
A one-in-a-million type of SEO. One of the sharpest, brightest and most creative SEOs I’ve had the pleasure of working with, bringing high-level technical skills and business acumen tied to real, tangible results for clients rather than surface-level outcomes. His ability to break down complex problems into clear, actionable strategies is a major strength.
Kris Christou
Senior SEO Specialist
Michael is a great, knowledgeable SEO and an even better person. He always delivered work to an exceptional quality. Michael would be an absolute asset to any company lucky enough to have him, and we’d hire him back in a heartbeat.
Aaron Taylor
General Manager, SEO agency
Michael brought years of experience to the team, delivering high quality work and amazing results for clients. His process-driven nature saw him promoted to SEO Strategy Director, where he built out comprehensive workflows for the agency’s deliverables while driving team development and mentorship.
Matthew Keats
Head of SEO
Michael is an incredibly hardworking and dedicated colleague. His depth of knowledge and expertise in digital marketing is second to none, matched by a strong work ethic and a genuine drive to continually upskill and improve.
Scott Carroll
SEO Manager
Michael has strong knowledge across all aspects of SEO and is hands-on in technical, relevancy and authority building. Always eager to learn and take on new projects without fear and full of enthusiasm.
Bekim Ahmedi
Digital Growth Expert, former manager
Michael is an absolute dream to work with. Whenever I needed SEO support he was more than willing to help and met deadlines time after time, even when I requested something at the eleventh hour.
Georgia Shield
Digital Marketing Specialist, ANZ
Michael is very friendly and knowledgeable. He was always happy to help identify the cause of an issue, troubleshoot it and walk me through the process. Even when he couldn’t find the cause straight away, he’d go a step further to provide an alternative solution.
Irene C
Digital Content Officer
Michael happily shared key insights from his holistic and unique experience, helping me onboard and better understand our customer experience. Any team is lucky to have him.
Chelsea Mitchell
Senior Lifecycle Marketer
Pricing
Bespoke pricing. No lock-in.
No packages, no tiers. Every retainer is scoped to your site, your market and your competitors. Here's how that works.
01
We look first
A free strategy call and a look at your site, market and competitors before a single number is quoted.
02
You get a scoped proposal
Exactly what we’ll do each month across SEO, GEO, content and links, and the revenue case for doing it.
03
You stay because it works
A simple rolling agreement with no lock-in. Founder-led delivery from a local business to enterprise scale.
Retainers priced in AUD · rolling monthly agreement · cancel anytime
Enquire for pricingFAQ
Straight answers
Something not covered? Ask on the call. No pitch, just answers.
How long until we see results?
Technical fixes often move rankings within weeks. Meaningful traffic and revenue change typically lands in 3 to 6 months; competitive national terms can take 6 to 12. The longer we compound, the more stable it gets.
What is GEO and do I actually need it?
Generative Engine Optimisation is making your business the source AI assistants cite when someone asks a question you should own. If your customers use ChatGPT, Gemini or Google’s AI Overviews to research (and they do), you need it.
Do you lock clients into long contracts?
No. You sign a simple agreement so the scope is clear, but it rolls monthly with no lock-in period. We keep clients by delivering, not by paperwork.
Who will I actually work with?
The founder, directly. No account managers between you and the strategy.
Do you only work with Australian businesses?
Australia is our home market and where most clients are, but we work with brands anywhere targeting English-speaking search.
How do you measure success?
Leads, sales and revenue attributed to organic and AI search. Rankings and traffic are diagnostics, not the goal.
Can you work alongside our in-house team?
Yes. Many enterprise engagements are strategy plus enablement, with your team executing.
Your competitors are already in the answer. Are you?
30 minutes. We'll look at your search footprint, where AI is sending your customers, and what it'd take to own both.
Book your free strategy call30 minutes · Google Meet · Opens in a popup